Tip: Google limits SERP titles by pixel width, not by character count
Example: Review by Darren Slatten - Jan 1, 2010 - Price range: $999.99
Example: Jan 1, 2011
Tip: paste words here to simulate bolded query terms.
If you select the Add a date checkbox, today's date will be filled in automatically.
If you plan on publishing your web page at a later date, you can still edit the date input field manually.
In most cases, the date Google shows in the SERP snippet will match the date it found in your page content (for example, the date a blog post was first published).
If your web page does not have a date somewhere in its content, Google probably won't show one in your SERP snippet either.
When a date is displayed in Google's search results, each character of that date string (including spaces and each dot in the ellipsis) is counted towards your 156-character limit. The SERP Snippet Optimizer has been programmed to mimic Google's behavior in that regard.
The Sponsored Links ads shown in this tool's simulated Google SERP are not real.
The web pages listed in these faux advertisements are ones that I genuinely endorse, and therefore, the links to those pages are natural, followed links.
The entire content of each faux advertisement is original material that I wrote specifically for this snippet tool.
None of these ads were based on any real AdWords campaigns, and the owners of the web pages mentioned were not involved in the creation of this content.
The main purpose of the SERP Snippet Optimization Tool is to allow webmasters and content publishers to strategically construct page titles and meta description tags that will result in aesthetically-pleasing or eye-catching listings in Google's organic search results. Using this tool, you can optimize the content of your titles and snippets to maximize your click-through rate (CTR) from Google. In other words, you can increase your organic search engine traffic for a specific keyword...even if you can't improve your rankings. This tactic can be especially useful in situations where you know you'll probably never outrank the sites above yours (e.g. a very strong competitor, a Wikipedia page, a government website, etc.) for certain keywords. In those scenarios, your best option is to make your site's listing stand out from the rest and look as inviting as possible.
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