Following an about two year wait, Google's Penguin algorithm has at long last been updated once more. It's the fourth major release, making this Penguin 4.0. It's additionally the last release of this type, as Google now says Penguin is an real-time signal processed within its core search algorithm.
Penguin is a filter intended to catch sites that are spamming Google's search results in ways that Google's regular spamming system might not detect. Presented in 2012, it has worked on a periodic basis.
At the end of the day, the Penguin filter would run and catch sites esteemed spammy. Those sites would remain penalized (punished) regardless of the possibility that they enhanced and changed until whenever the filter ran, which could take months.
The last Penguin update, Penguin 3.0, happened on October 17, 2014. Any websites hit by it have sat tight about two years for the chance to be free.
Those long delays are presently to be a thing of the past, as indicated by Google. With this most recent release, Penguin turns out to be real-time. As Google re-crawls and re-indexes pages which happens happens constantly those pages will be assessed by the Penguin 4.0 filter. Pages will be caught and/or freed by Penguin as part of this regular process.
As Google said in its post:
With this change, Penguin's data is refreshed in real time, so changes will be visible much speedier, normally producing results shortly after we recrawl and reindex a page.
Google additionally said this new Penguin algorithm is more granular. From its post:
Penguin is now more granular. Penguin now devalues spam by changing positioning ranking based on spam signals, rather than affecting ranking of the entire site.
Previously Penguin was a sitewide penalty (punishment). Things being what they are, does being "more granular" imply that it's presently page-specific? Yes and no, it seems. We approached Google for more clarity about this, and we were told:
It means it influences better granularity than sites. It doesn't mean it just affects pages.
Our best interpretation of this announcement is that Penguin may affect specific pages on a site, or it may affect sections or wide swaths of a site, while other pages are fine.
Google also said with this Penguin 4.0 update, it will no more confirm future Penguin updates. That makes sense. Since it's a consistent procedure, there's nothing to affirm.
This real-time Penguin update is most likely not completely live yet. It is currently "rolling out," Google said. Google didn't let us know to what extent it might take to roll out, however I think it won't take that long, perhaps several weeks. On the off chance that Google consistently visits to your pages, then you should to likely see the change rapidly. On the off chance that Google comes to your site all the more rarely, it might take longer.
Some swore they saw this take off yesterday, but Google would not affirm that.
Penguin 4.0, Google would not give a specific number of the percentage of queries it impacted, for the most part in light of the fact that the update is constantly happening and the percentage will continually be changing.
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